Monthly Archives: May 2016

The Who, What and Where, When, How and Why of Business

In public relations, the most important part of a press release is the lead. You need to succinctly present the “who, what, where, when, how and why” of the story, in a manner that catches your audience’s attention. The same holds true for … Continue reading

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Is Image Everything?

Mirror, Mirror on the Wall… Lately I’ve really come to hate my mirror. It doesn’t even matter what angle I use, I still see an image that is less than flattering to my ego. This hits me at my very … Continue reading

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